It seems that everywhere you turn, there’s talk about data. It’s great that there’s so much information, but how do you actually tap into it? 

Data visualization turns all those numbers into something more understandable. Instead of wading through spreadsheets, you can see information clearly laid out in graphs and charts. This can make a big difference whether you’re managing a blog, running a business, or trying to communicate complex ideas. Understanding data visualization and why it matters is key to using information effectively.

Understanding, and then optimizing, the way visitors behave on your website is crucial for building a successful online presence. Many site owners use data analytics to track numbers, such as page views and bounce rates. But these metrics don’t tell you the full story. They don’t explain why someone took a specific action or what ultimately led to a conversion.

That’s where user behavior analytics (UBA) comes in. UBA goes beyond numbers, showing you how people interact with your site. By combining data analytics and UBA, businesses are able to get a clear picture of what’s happening and, perhaps more importantly, why. 

A clear understanding of how visitors interact with your content is a must for growing your business effectively. And conversion tracking helps you measure important actions — like product purchases, form submissions, and sign-ups — that directly impact your success. 

Before you can begin accurately measuring conversions, however, you need the right tracking tools to set it all up. Once you have the right system in place, you’ll have an abundance of information to make better decisions and improve your bottom line. 

In this guide, we’ll walk you through the tools and techniques you need to track conversions, analyze your data, and maximize your website’s performance.

Running an ecommerce store is a lot more than just listing products and waiting for sales to come in. To understand how your business is performing and plan for future improvements, you need to track key data points known as ecommerce metrics.

These metrics provide insight into everything from website visitor and customer behavior to sales trends. Without tracking the right numbers, you risk making decisions based on guesses, which is never a good idea.

On this page, we’ll explore the top 24 ecommerce metrics that every online store should track, so you can make informed choices and drive growth.