Businesses track every click, purchase, and scroll, but how they handle this data is more important than ever. Analytics tools drive smarter decisions and improve customer experiences, but they also spark serious concerns about privacy and misuse.
Rightfully, site visitors question how companies collect, store, and share their personal information, and many governments now also enforce strict regulations to protect sensitive data.
Opting for privacy-friendly analytics solves this delicate balance. Businesses can still make data-driven decisions while users maintain their online anonymity. Using platforms that prioritize privacy allows businesses to gain the insights they need while respecting user privacy and complying with laws like the GDPR and CCPA.
This guide explains why privacy-focused analytics matters and highlights how Jetpack Stats can deliver on this.
Continue reading → Privacy-Friendly Analytics: Why It Matters and Which Platform to Choose