New with Newsletter: Categories and Subscriber Management

We’ve been busy developing new features that make creating, managing, and growing your newsletter with Jetpack easier. These features give you more control and better insights into your audience.

As a reminder, every Jetpack site includes Newsletter, granting you the ability to send new posts via email to subscribers. Simply add a Subscribe block to a page or post. Readers who subscribe by email will be notified whenever you publish new posts. 

With Newsletter, every site has unlimited sends and subscribers. Upgrade to the Growth plan to import unlimited subscribers, get advanced stats, and add everything else you need to grow your brand.

Let subscribers choose exactly what they want with categories

One of our most requested features is here! With categories, you can now organize your topics and let subscribers choose the kind of content they want to receive. 

Categories unlock plenty of opportunities for your newsletter:

• Segment your content: Create different categories for your various content types, like “Dinosaurs,” “Ice fishing” or “Lunch.”
• Give power to your readers: Subscribers can select which categories interest them most, so they only get the content they’re most likely to engage with.
• Set preferred categories: Apply default categories on subscription forms to highlight specific content types for your readers.
• Import and export with just a click: If you already have subscribers with categories elsewhere, it’s easier to import them. Ready to move on? You can easily export them and take them with you.

Enable categories today on your Newsletter Settings page.

Deeply understand your audience with Data Views

Managing your audience just got a significant upgrade with Data Views.

You’ll love Data Views because of its detailed insights about your subscribers. There are three main ways to use this new feature:

1. Filter and sort by subscription type: Where are your subscribers seeing your content? Find out if they’re subscribed via email or the Reader and whether they’re free or paid subscribers. 
2. Quick preview: Do you need to know exactly who your subscribers are? With Data Views, you can open a convenient side panel to view complete subscriber information.
3. Dig into the details: If certain subscribers aren’t receiving your emails, you can quickly identify whether they still need to confirm their subscription or if their email address can’t receive messages.

To manage your subscribers, go to Jetpack → Subscribers.

Control everything from your Dashboard

We’ve centralized Newsletter management with a new WordPress Dashboard widget, providing you a quick overview of your Newsletter’s performance.

On your WP Admin screen, you’ll now see:

• Subscriber counts: View your email and paid subscriber counts at a glance.
• Trends: Track recent subscriber growth with an intuitive line chart.
• Quick links: Access important Newsletter features with one click.
• Import capability: Easily import subscribers directly from the widget.

Check out the widget on your WordPress Dashboard. 

Manage your newsletter on the move with the Jetpack app

The latest updates to our subscriber management tools are fully optimized for mobile devices through the Jetpack app. Now you can:

• Watch your email list grow: Track subscriber growth and your newsletter performance from anywhere, right from your phone.
• Get real-time updates: See when someone comments on a post or when you get a new subscriber while you’re on-the-go.
• Publish and comment from anywhere: Write, edit, and keep the conversation going, even when you’re away from your desk.
• Expand your audience: Your newsletter will appear in the WordPress.com Reader, expanding your audience even more.

Download the Jetpack mobile app today on Android and Apple devices.

This is just the beginning

We’re constantly improving Newsletter, and more exciting updates are on the horizon. Your feedback drives our development, so please share your thoughts and suggestions in the comments below.

With Jetpack Newsletter, you can maintain complete ownership of your content and subscriber lists, add paid subscriptions on any plan, and keep more of your subscriber revenue. 

Ready to reach your audience? Get the Growth plan and kick-start your Newsletter today.